A private community for founders · London and worldwide

Meet the people your business needs next.

In your first 90 days, we'll connect you with your next client, your next partner, and the coach or advisor who spots what's quietly costing you money. If those relationships aren't worth more than your fee, you get every penny back.

Four quick questions · under a minute · not everyone gets in

This
season
400+
founders in our community
~£20m
of business done between them
11
deals closed by one founder. He won the Golden Boot.
As featured inEntrepreneur · SUCCESS
Joe Salmon speaking to a room of founders

"You don't have a business problem. You have a founder problem showing up in your business."Joe Salmon, co-founder

  • Everything still runs through you.Every big decision gets made in your head, often at two in the morning.
  • You're running on adrenaline.The business has outgrown the way you're running it, and you feel it.
  • Nobody around you has been where you're going.Networking events are people selling to each other. Courses give you information, not people.

How it works

Two games. You need to win both.

Founders beside you, successful entrepreneurs ahead of you, coaches around you. In London, or anywhere in the world.

Joe leading a breathwork session for founders

Led by Joe Salmon

The inner game

Mindset, identity, breathwork, nervous-system capacity and emotional regulation. How you think, lead and handle pressure without burning out.

  • A monthly deep dive on your biggest challenge
  • Monthly actions and accountability with a small group
  • Coaches who work on you, not just the business
Founders laughing together around a dinner table

Led by David Seinker

The outer game

Revenue, profit, team, partnerships, deal flow and leadership. The people and introductions that move the numbers.

  • A quarterly referral roundtable matched to your ideal client
  • Masterclasses from Playmakers who've built and exited
  • A WhatsApp group and member platform of founders who make introductions

Your first 90 days

What happens after you join

Week one

We sit down with you

Together we write your ideal-client profile and pin down where you're stuck.

Month one

You set your 90-day goals

You set them with your group, and our coaches get to work on your biggest challenge.

Before day 90

You're in the right room

A referral roundtable matched to your business: your next client, your next partner, or the advisor who spots what's costing you.

The 90-day guarantee

Worth more than your fee, or every penny back.

If in your first 90 days you don't win a client, form a partnership, or build relationships you feel are worth more than your membership fee, we refund you in full. It covers both plans and monthly members.

You play your part too: attend at least three sessions, complete onboarding within 14 days, and take up the introductions we offer. Full conditions are in the FAQ and our terms.

Real stories. Real results.

It isn't only new clients.

Growth comes from the right client, the right partner, or the right advice at the right time.

Golden Boot winner

11

deals with other members in a single season

  • 3new customers
  • 5new suppliers
  • 3go-to-market projects

Rory OtterburnFounder, Rabbit AI

Partners and advice

5 referrals

Plus a non-exec advisor and a new partnership, all through the community.

Alex BirchCEO, Polar London

Expert advice

UK office rollout

Advisors who'd done it before shaped the plan for his UK expansion.

Jaycob BallCo-founder, MSB

Before Game Changers, I was going nowhere fast. Now I'm on a path to somewhere great, at a pace I won't burn out.
A Game Changers founder

Why not just network?

Most founders have tried the usual fixes.

Networking eventsCoursesGame Changers
Vetted founders only✕✕✓
Introductions matched to your ideal client✕✕✓
Coaching for you, not just the business✕Varies✓
Monthly accountability with a small group✕✕✓
Money back if it isn't worth it✕Varies✓

Two ways in

Online worldwide, or in the room in London.

A Game Changers podcast recording

Online · worldwide

Global Players

£1,500 a year + VAT, or £200 a month

For founders anywhere in the world. No revenue bar.

  • Coaches, including Tim Wort
  • Monthly deep dive and accountability
  • Playmaker masterclasses and podcast interviews
  • WhatsApp group and member platform
  • Quarterly referral roundtable matched to your ideal client
Founders around a long dinner table in London

In person · Mayfair

London Players

£3,000 a year + VAT, or £400 a month

For London founders at £500k+ revenue.

  • Everything in Global Players, plus
  • Deal and Dine dinners
  • The quarterly mastermind
  • Face to face with Playmakers
  • Co-create strategy days
Members at a candlelit dinner on safariMembers in dryrobes on a founder retreat
Members-only tripsFounder retreats, the New Year retreat and a safari in Africa. Open to members on both plans, booked separately.

You don't have to choose now. David will work out the right plan with you on the call.

Questions

Before you apply

How much does it cost?

Global Players is £1,500 a year + VAT, or £200 a month. London Players is £3,000 a year + VAT, or £400 a month. We'll work out which plan is right for you on the call.

Who is it for, and who isn't it for?

Founders, co-founders and business leaders who want to grow the business and themselves. Global Players has no revenue bar. London Players is for London founders at £500k+ revenue.

It isn't for founders who only want to work on the business and never on themselves.

I'm not in London. Is it still worth it?

Yes. Global Players runs online: the member platform, the WhatsApp group, monthly deep dives, masterclasses and a quarterly referral roundtable matched to your ideal client. You can join the members-only trips too.

How does the guarantee work?

If in your first 90 days you don't win a client, form a partnership, or build relationships you feel are worth more than your membership fee, we refund you in full. It covers both plans and monthly members.

The guarantee covers our curation and your participation, not one without the other. To claim, you need to have:

  • Attended at least three sessions in your first 90 days. For London Players, at least one of those in person.
  • Completed onboarding and shared your goals on the member platform within 14 days of joining.
  • Taken up the introductions we offered.

Claim in writing within 14 days of day 90. Every claim starts with a conversation with the co-founders. The refund is the membership fee you paid, plus VAT where charged. Pay-to-play experiences you've already attended aren't included. There's one claim per member, and a claim closes the membership.

The full wording is in our terms.

What happens on the call?

It's a 30-minute conversation with David, not a pitch. We'll look at where your business is, what you want from the next 90 days, and which plan fits. If we're not right for you, we'll say so.

Are the trips included?

The safari, the New Year retreat and the founder retreats are members-only and booked separately. Members on both plans can join.

No one changes the game alone

It only takes one conversation to change the game.

Four quick questions, then book a call with David if you're a fit.